About the Founder — Jamila van de Voort
From Strategy to Soul: The Story of CWJ
Real transformation doesn't start with a roadmap. It starts with people.
With what moves them. What blocks them. What they hope for but don't always say out loud.
That's why Change With Jamila (CWJ) was founded
About the Founder — Jamila van de Voort
© 2024 CWJ. All rights reserved.
Our LOVE Strategy is not a model on paper.
It is a compass for humanity in times of pressure and change.
It reminds leaders that:
Love gives direction to leadership.
Openness learns faster than fear.
Resilience grows through connection, not pressure.
Genuine engagement arises when everyone is allowed
to participate imperfectly, but genuinely.
We call this human transformation:
Change that does not start where everything is perfect,
but where someone dares to say:
‘We don't know everything yet, but we want to learn.’
There, in that discomfort, lies the seed of growth.
That is where trust, ownership, and energy arise.
And there, right there, LOVE becomes strategy.
Jamila van de Voort is a Change and Transformation Manager, a Master Black Belt in Lean, and an EQ Coach. She is the founder of Change With Jamila, a practice built on one belief: meaningful change begins with people.
Her perspective on leadership was shaped early.
Growing up in a home marked by instability, she learned to navigate complexity, read emotions, and build resilience long before entering the world of work.
By the age of nine, she had already attended three primary schools. While her classmates followed the lesson, she corrected her own workbooks. It was an early lesson in self-leadership, independence, and observation.
Over the past 20 years, Jamila has guided leaders and teams across more than 10 industries. In every organisation, she saw the same pattern: change fails not because of the plan, but because the human side is overlooked.
This insight led her to develop the LOVE Strategy. Lead with EQ. Be open to learning. Value resilience. Engage and collaborate. It is a simple but powerful approach that reconnects strategy with behaviour and restores clarity, trust, and direction.
Jamila believes leadership starts on the inside. With presence instead of pressure. With listening before steering. With the courage to make space for what is really happening beneath the surface.
Change With Jamila helps leaders and organisations create a movement that is grounded, human, and sustainable. Transformation is not a quick fix but a practice that grows from within.