The Love Strategy™ is a human-centered change framework that turns transformation into daily behavior without losing performance.
Created by Jamila van de Voort, founder of Change With Jamila.
level 1 - Love as Leadership Maturity
level 2 - Love as Change Readiness
level 3 - Love as a strategic intelligence
Click each pillar to explore how it drives transformation
Connection and safety
The human undercurrent
Vision and Value
The guiding uppercurrent
Process & controls
The measurable structure
EQ & ownership
The responsible attitude
Building emotional safety and psychological connection as the foundation for all change.
Real-world examples of each pillar in action
A leader builds safety during layoffs by naming emotions, not just logistics.
Teams share feedback in real time during transformation retrospectives.
A reward system celebrates small wins and behavioral progress, not just results.
Multigenerational teams co-design rituals that reflect shared values.
Practical tools to implement LOVE in your organization
PDF/Notion format for team workshops
Ready-to-use formats for regular alignment
Leadership sessions based on LOVE principles
Track behavioral outcomes and progress
Our team stopped focusing only on KPIs and started asking: how are we really showing up for each other? That changed everything.
Energy Sector
Transformation Lead
The LOVE framework helped us scale emotional intelligence without losing momentum.
SaaS Company
Director HR
Get clarity in just 30 minutes: discover your biggest opportunities, and blind spots.
Flexible access to LOVE-based transformation tools and coaching.
Complete LOVE Strategy toolkit for sustainable transformation.
Flexible pricing that scales with your organization's needs.
Scalable implementation across all organizational levels.
Choose your path to transformation
Start with personal transformation and team dynamics
Scale LOVE across your entire transformation
Stay connected with LOVE Strategy insights
Let's explore how LOVE can transform your approach to change
© 2024 CWJ. All rights reserved.
At the first level, the Love Strategy is about how you show up as a human being under pressure.
Can you make decisions without disconnecting?
Can you care, and still set boundaries?
Can you take responsibility without losing yourself — or others?
In simple terms:
Love here means self-leadership.
The ability to balance head and heart in yourself.
Because if you can’t do that internally, you can’t do it for others.
At the second level, the Love Strategy is about how change moves through a team or organization.
In simple terms:
Love here means change that people can actually carry.
Change works when people feel safe enough to engage
and clear enough to act.
At the third level, the Love Strategy is about long-term impact.
In simple terms:
Love here means strategy that doesn’t destroy its own future.
Real strategy is intelligent enough to care about what it creates, and what it costs.
Most change strategies focus on plans, structures, or systems. But without emotional safety, ownership, and shared purpose, even the best plan fails. The LOVE Strategy connects what we know (strategy) with what we feel (safety, agency, emotion). It's built to make transformation human, scalable, and lasting.